Transforming Bosch Rexroth with a new branding

Over the past two years, we have taken important internal steps in terms of our structure and direction. We have a new self-image and vision to face the increase in digitization. But we also want to let the outside world know we’ve changed. A visible sign of this is our new brand image.

"Rexroth – A Bosch Company" shows our customers, suppliers and competitors that we are part of a large group, and yet we act independently. We keep moving forward and focus on future demands. That means our customers benefit from pioneering solutions and manufacturing equipment that is safe, efficient, intelligent and powerful.

Creating movement is our driving force. We want to help our customers to become winners. It’s a promise that tightly binds what we do to what we deliver to our customers: “We Move. You Win.” Rolf Najork

Corporate design as a bridge to the digital world


Our new corporate design is geared towards the special design requirements of digital media. This means considering how it would look on devices such as smartphones, tablets etc. As well as maintaining its suitability for use on physical buildings, in a room, or on printed media.